Stop the press! Stevie will be appearing on the ITV Tonight Show discussing the effects that the Scarlett Jewels scam has had on the business — Thursday 26th February 2026. Watch this space for updates!
It's February 2026 and we're still fighting the constant battle to remove negative reviews and stop complaints meant for the similarly named (but terrible service, AI-fronted company) Scarlett Jewels — see our original blog post from last year here. And the new year brings yet another scammer challenge: we found our Sweetheart Charm Rings were apparently for sale by an unscrupulous Alibaba seller for a meagre £2.22.
If you'd like to see the real thing — handmade in our Brighton workshop — here are the rings that were copied:
Our images stolen, our designs pinched — we did what many other small businesses do when their hard work and creativity is nicked by scam companies looking to make a quick buck: we sent a cease and desist. Thankfully in this case it worked and those listings were taken down, for now but it's a bit like whack-a-mole, we have to keep an eye on these resellers and as a tiny business it's a frustrating and costly task.
There are still a few awful companies claiming to sell our pieces who aren't responding to legal requests (shock horror!). If you see our much-loved designs for sale at bargain-bucket prices, please don't fall for it — you won't be getting what you think you've paid for.
We do not supply Ainsley Blake. Much like Scarlett Jewels, their Trustpilot reviews are pretty awful — and they are ignoring our requests to take our images down. If you'd like to give them a piece of your mind on our behalf, their Trustpilot page is below.
And please be assured — we do not buy these pieces in from China. To prove it, here's a short video we made for TikTok and our socials, showing just part of what goes into every single piece we make.
